by Anindya Ghose : Tap: Unlocking the Mobile Economy (MIT Press)

ISBN : #0262036274 | Date : 2017-04-17

Description :

PDF-5ba72 | Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seekin… Tap: Unlocking the Mobile Economy (MIT Press)

Tap: Unlocking the Mobile Economy (MIT Press) by by Anindya Ghose

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