by Ted Schadler : The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment

ISBN : #0991361008 | Date : 2014-06-24

Description :

PDF-682b0 | Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate contex… The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment

The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment by by Ted Schadler

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